The Philippines with 7,100 islands is a country with varied cultures. Each major cities display their unique identify in terms of products as well as services. Though Franchising was introduced in the country in 1898 with the introduction of Singer Sewing Machine distributorship, it took some time for local entrepreneurs to catch up with the advances franchising has to offer. It was only in the late 90's that local franchising came into full bloom. People saw the beauty of franchising compared to the foreign based franchisors.
Today there are more and more local companies exploring franchising as mode of expansion. Each town in the different provinces would be proud to have a homegrown business which is now a part of the growing franchises.
The Philippines is becoming the hub of franchising. With the talents and creativity of the Filipino people, many businesses are not just confined in the country. There is a growing number of Philippine franchisors who are expanding to the United States, Canada, Europe, Australia as well as within the Asean region.
More and more foreigners are seeking and expressing interests in exporting the Philippine franchises to different parts of the globe.
Truly the Philippines is indeed world class.
