In
1997, Solerex ventured into the water refilling stations business.
Utilizing its expertise and supplier channels in reverse osmosis, water
filtration, and purification systems, the Company was able to offer the
market superior equipment at a relatively low cost. This, coupled with
the strong name recall of the Crystal Clear brand, enabled Solerex to
expand at a fast rate, building the 3rd most extensive water stations franchise store network in the country after only two years.
By
the year 1999, Solerex seeks the professional services of FRANCORP, a
franchise development specialist. Also this year, popular Philippine TV
and movie celebrity, Ms. Lorna Tolentino became the endorser and
franchise holder of Crystal Clear Water Refilling Station (WRS).
After
three years in the business, Crystal Clear franchise network expanded
to 150 stores. By this year the Rabana Group of Indonesia acquired the
Master Franchise of Crystal Clear WRS in Indonesia.
In 2001, PT SOLEREX Rabana Indonesia opened its first water store under the Crystal Clear Trademark.
After two years, the PALMAGRO Holdings of Malaysia obtained the Master Franchise of CC WRS for Singapore and Malaysia.
By
the year 2003, SWTI and Crystal Clear’s President, Mr. Jose Antonio
Soler received the award as One of the Top Ten Entrepreneur of the Year
by the Entrepreneur Magazine. Various commendations were given to both
mother franchisor, SOLEREX and Crystal Clear by several prestigious
organizations. The National Consumers Affairs Foundation awarded SOLEREX
for Most Outstanding Water Technology System while Most Outstanding
Purified Drinking Water Brand for CC. Another citation was given to CC
and Solerex from the Parangal ng Bayan Foundation, Inc. and Gintong
Sikap respectively.
For more details visit: http://www.crystalclear.com.ph
