In 2004, Generika Drugstore opened its first outlet in Montillano, Muntinlupa City. The company took the next big step into franchising the Generika Drugstore business model in 2008. As of April 2013, Generika has a total of 408 stores nationwide and is continually growing.
The company's vision is to become the leading national chain of drugstores offering quality and affordable generic medicines with superior customer service, complemented by a strong sense of social purpose.
Generika Drugstore was established in September 2003 to address the need for quality and affordable medicines, and promote the use of generic drugs in the context of high prices of medicines in the country.
When Mr. Teodoro Ferrer was approaching retirement after working for more than 30 years with the Ayala Group of Companies, he was planning to venture into the real estate business taking advantage of his exposure in Ayala.
However, his decision took a sudden turn when Mr. Julien Bello, his close associate in a foundation for micro finance, brought up the sad plight of many Filipinos who cannot afford to complete their medication due to the prohibitive cost of branded medicines.
For More Details: Visit http://www.generika.com.ph/
