
In an exclusive one-on-one interview, AHEAD Learning Systems Founder
and CEO Rossana Llenado talks to marketing guru Josiah Go about how
AHEAD became the leading and most awarded tutorial and review center in
the Philippines.
In the interview, Llenado shares AHEAD’s market-driving strategy and
how the brand made tutorials popular among academic achievers. She says,
“By focusing on achievers, we were able to change people’s mindsets and
make them realize tutorials and review services are for those who want
to be ahead in academics.”
We also see another side of Llenado as she talks about her role as a
mother who always has the happiness of her children in mind. She says,
“It isn’t just about academics for them, and it isn’t just about
business for me. The well-being of my children is more important than
what people might think about them. Luckily, they are the type of kids
that every parent can be proud of. They are well rounded, and they have
good hearts.”