![Lydia's Lechon Franchise Lydia's Lechon Franchise](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzVFlTDvI9aBmpiaBEglIGFgAisK8FMTSegHb1dFj4YhH7TXLztcTNMWLz0UV-Gl2-FcEcNRREutQ7kcx3rjRRI5VGF39DtjHqYl5hrQnQOj7r1Mx2G20vXi67o66ReNm1ZW0r1YZ7Nl6c/s1600/lydia's.jpg)
With P500.00 as starting capital way back in 1965, Lydia and Benigno de Roca opened the first Lydia's Lechon retail stall just outside of the Our Lady of Sorrows Church, F.B. Harrison St., Pasay City (Philippines).
Some devotees of the church, who happened to be in the restaurant and hotel business, tried their lechon and appreciated its cebu-style taste and freshness. The early patrons, also distinguished the couple's stall for its cleanliness. Word of mouth began to spread of the savory taste of the couple's lechon. They began to grow a decent following from the regulars of the church . Soon, they started to get orders for whole lechons.
In 1986 they opened their first self-service restaurant along the service road of Roxas Blvd., Baclaran, ParaƱaque City. While their patrons began to grow, the couple thought of giving them alternative to the cebu-style lechon. Then, the boneless lechon stuffed with seafood paella was launched. It was an instant hit; a unique gastronomical experience.
For more details, visit: http://www.lydias-lechon.com